The REAL Difference Between Real-World and Internet Marketing, Promotion and Advertising

Because the finer points of internet world are still quite new to many small business operators, people who are unfamiliar with websites and all that can feel a bit mystified about it all.

And ‘experts’ can easily tell some people what they like, because the people they talk to don’t know any better.

Not that the website and internet industry is full of sharks and shonky operators.

Far from it.

Remember when western explorers landed on an undiscovered land, and when they fired a rifle, all the indigenous people described it as a magic thunder-stick which could strike you dead? In a way, that was the truth, for them.

If one of the explorers explained “It’s a hollow steel tube seated in a wooden base, from which at one end a small gunpowder charge is ignited . . . ” it would mean nothing to the native.

They needed to describe a rifle going off as a thunder-stick.

The problem was, many explorers exploited the natives’ superstition to assume god-like status, pretending to have other magic powers, and gilding the lily about what was, or was not, possible.

In just the same way, many internet and website ‘experts’ tend to exaggerate when it comes to explaining what they charge, and why they charge it.

They also tend to exaggerate when describing their own skills and abilities, because they sense they are able to get away with ‘gee-whizzing’ their prospective client.

It’s not fair.

But we reckon we know what is fair.

We reckon someone should just explain it simply and in easy-to-grasp terms.

So take a look around this site. . . and happy reading!