Offline Website Promotion

Promoting your website offline is just as important as an online marketing campaign.

There are still lots of potential customers who don’t know how to use the internet effectively.

Some people get baffled just looking at the results page that the search engines return after searching for a product or service.

Others are only casual users, and will navigate the web only by clicking on links that are available on screen, or by typing the address of a website directly into the address bar.

In order to reach these customers, and many others, you must implement an offline promotional campaign.

Your URL or website address is obviously the key here.

The more exposure your URL receives the more traffic you will send to your website.

So what can you do to get your website address out into the offline world?

Company Documentation

A good place to start is to look at what can be changed within your own organization to promote your new website address.

Company documentation should be the first thing you add your URL to, after your website of course.

Letter headed paper, compliments slips, business cards, invoices, etc should all bare your URL.

Even print it on your envelopes. Only the addressee usually sees the content of a letter, but how many people see the actual envelope?

Company Vehicles

How many vans, lorries and cars do you see everyday with phone numbers and company names plastered all over them.

Your website address can be added to any part of your vehicle with a sticker, this exposes your URL to thousands of people everyday who are driving to work, going to the shops or even walking the dog.

Make sure that you have this done professionally though.

If it looks badly designed, it will probably reflect badly on your company.

Newspapers and Magazines

These are a very good source of advertising because so many people use them.

It can be quite expensive to run full page color adverts in the national papers and glossy magazines, but you can start small.

As a first step, you could try running a small advert in the classified section of your local papers.

As your traffic and your business grow, you can move on to the larger national papers.

Also, it would be worth finding out what sort of cost is involved in advertising in publications that gear more towards your specific product or service.

This way you have more of a chance of reaching your target audience.