They’ll cost $32 each, plus $9 pack-and-post

If they’re popular, we’ll order more.

They look like this:

The Lighthouse painting was done by a very dear friend of ours.

CLICK HERE TO ORDER ONLINE

If you’d rather order by phone with your credit card, just call 07 5577 4034. Too easy.

Let’s face it. You’re busy.

You’ve got Johnny Wright on the phone selling you a wonderful Search Engine Marketing campaign, and Junie James is in the waiting room, here to pick up your advertising copy for the local paper this week.

You’ve had three phone calls from the Phone Pages people wanting to up-sell you for this year’s massive yellow tome, and little Brenda from the local radio station has just about talked you into sponsoring a talk-back show every morning.

It’s so very easy to spend your sales and marketing budget, and on one hand, so vital to your business.

Do you like burning your money?

But on the other hand . . . would you take a $100 note out of your wallet and set fire to it?

Of course not. But in effect that’s what hundreds of businesses do every single day.

It’s just like burning your money if you spend hard earned dollars on advertising and marketing and you never find out which of your campaigns is delivering results.

How do you know what works?

In fact, it’s very easy to tell what works. It’s quite a simple matter to know whether your Yellow Pages ad works worse than your ad in the weekly paper; a simple matter to see if your radio sponsorship is bearing fruit.

You simply identify something unique to your promotional campaign.

EXAMPLES

Print advertisement #1.

Design your advertisement, but apart from your ad content, include something in your Call to Action like “Phone us now – Ask about our free dinner for two!” or “Call us today – mention our Special Widget Sale and automatically receive 20% off your next purchase!”

Print advertisement #2

Your print ad includes the offer but also contains a coupon gathering name and address information, a coupon respondents need to mail in to you. This coupon also contains a small code which is specific to each newspaper you run the ad in, like SM1-1011 (First edition, Sunday Mail, October, 2011). You can easily tell which advertisement in which publication is the most effective.

Web page

Include on a given web page an offer like CLICK HERE and download for FREE a copy of our exclusive report “Seven Ways to Enhance Your Widget’s Value”. The form they need to fill in gathers their Name and email (as a minimum) and an agreement they’re happy for you to contact them again.

Direct Mail

Your sales letter contains a reason why there is some form of discount/incentive to participate, and a Code Number eg N97640 which they need to mention.

* * *

There is an endless string of variations you can adapt for any given advertising campaign . . . put on your thinking cap or if you get stuck, call me 1800 990 832